Since Zing Sales Solutions is an Infusion Certified Consultant Partner, providing an overview video from a client perspective may benefit those of you that are evaluating Infusion or researching various automated marketing software platforms.
Below is a 15 minute (or so) video that shows how we utilize Infusion for a couple of our campaigns. As always, your feedback is appreciated.
Since I’ve been on a Twitter kick of late, I figured it might be a fun exercise to expand upon the previous Twitter video with another one that shows four free websites you can use to increase your own Twitter universe with people that share your interests or have something in common with you.
As always, your feedback would be greatly appreciated.
Earlier today, I got into a mild debate about the phone number displayed in one of my recent videos. The number is to my home that doubles as my current office. To me, it’s not a big deal, but the suggestion was made that it might be frowned upon by the companies we are targeting as potential clients. I didn’t give it much thought, but maybe there’s something to it that I’m completely missing.
Some may be swayed to believe we’re not a legitimate entity because we’re not housed in a big square building, but I would argue that knowledge is knowledge, and talent is talent so what difference does it make if someone calls me at a home/office or a corporate like structure? Does it really matter anymore if someone with knowledge, talent, and ability calls their office “home” or if it’s a true office structure?
Furthermore, do the women who buy Spanx get offended when they learn Sarah Blakely started out in her apartment and worked for two years from there before hitting the big-time? Her firm now generates over $150 million in revenue. (NOTE: if you click on the link in Sarah’s name you’ll be taken to a video where she mentions Oprah coming to visit her in Atlanta and wanting to film her in her “corporate office” which happened to be her apartment at the time.)
If it were your business, would you care if an outsider you were about to hire to help grow your business worked out of their home, or does it mean something to you that they have an office structure that serves as headquarters? Let me hear your thoughts either way as I’d like to learn what decision makers think about this topic.
For those of you that either don’t care to watch the video or don’t have the time, here are the presentation slides from that which (I hope) are somewhat self explanatory. If they are not, please comment below and let me know.
Recently, Zing Sales Solutions gave an overview presentation on social media for businesses here in Louisville and how social media can be leveraged to increase awareness and (ultimately) sales.
I (Roger) recreated that presentation to share with the on-line universe here. Below you will see the video presentation reincarnated. The video is roughly 31 minutes, and your feedback is welcomed.
I’m taking a stab at video for a change to demonstrate one way to expand your Twitter universe to include people with similar interests by using Summize (you could use Tweetscan to accomplish the same goal). This video isn’t a polished prize, but I hope it helps some of you that are still on the fence about Twitter to at least give it a shot by finding folks to connect with that may interest you and vice versa.
I welcome your feedback.
When do you start marketing?
Ken, here. Most of us would answer, “right away”. Get those customers in the door, on the phone, on your website!
But here’s a twist that reveals an often overlooked or or under-appreciated opportunity.
A friend of mine is a very successful entrepreneur whose professional services business is growing at a fast clip based only on referrals. When we met over coffee recently, he said he wants to talk with me about marketing strategy, but… not yet. He says he can’t handle the additional business! (We should all have this problem.) Smartly, he wants to have the organization structure and processes in place first.
But I pointed out that he’s only talking about external marketing – attracting new business. What about the customers he has now?
Too often, businesses think that marketing ends once a customer buys. Actually, you have just entered the next phase of the customer relationship… and it could be the most profitable.
Some may call it CRM. But you’d also better call it Marketing. And you’d better make sure those who handle marketing are involved. And better still, make sure they know HOW to get involved.
This is the time to forge a relationship that turns your customer into a satisfied customer, then into a loyal customer, and then into a raving cheerleader for your company. More transactions, bigger transactions, and powerful referrals.
How? Personalized, relevant, timely communication and offers that help your customer become more successful. (Take a look at our description of PERCs - Personalized Engagement & Response Campaigns - elsewhere on our web site.)
So, when do you start marketing? Right now! And never stop!