Frequently, when I meet with business decision makers I hear things like “social media just seems like a bunch of 20 somethings wasting time talking about nonsense” or “I just don’t see any business value in Twitter.” That got me to thinking to the point I decided to create another video to focus on business applications of Twitter.
Once you’ve watched the video, I hope you’ll share your feedback with us below.
A recent project by CoachDeb and Warren Whitlock on Twitter opened my eyes to Twemes, and I thought it might be a good video topic. Below is a short video that shows how to create a thematic conversation thread on Twitter which can help you gather quality information and expand your Twitter universe in the process. After you’ve watched the video, please share your comments below.
Adam DesAutels also video blogged about the TwitterHandbook.com live chapter creation experiment. You may wish to check out Adam’s video, too.
Since I’ve been on a Twitter kick of late, I figured it might be a fun exercise to expand upon the previous Twitter video with another one that shows four free websites you can use to increase your own Twitter universe with people that share your interests or have something in common with you.
As always, your feedback would be greatly appreciated.
For those of you that either don’t care to watch the video or don’t have the time, here are the presentation slides from that which (I hope) are somewhat self explanatory. If they are not, please comment below and let me know.
Recently, Zing Sales Solutions gave an overview presentation on social media for businesses here in Louisville and how social media can be leveraged to increase awareness and (ultimately) sales.
I (Roger) recreated that presentation to share with the on-line universe here. Below you will see the video presentation reincarnated. The video is roughly 31 minutes, and your feedback is welcomed.
I’m taking a stab at video for a change to demonstrate one way to expand your Twitter universe to include people with similar interests by using Summize (you could use Tweetscan to accomplish the same goal). This video isn’t a polished prize, but I hope it helps some of you that are still on the fence about Twitter to at least give it a shot by finding folks to connect with that may interest you and vice versa.
I welcome your feedback.
When do you start marketing?
Ken, here. Most of us would answer, “right away”. Get those customers in the door, on the phone, on your website!
But here’s a twist that reveals an often overlooked or or under-appreciated opportunity.
A friend of mine is a very successful entrepreneur whose professional services business is growing at a fast clip based only on referrals. When we met over coffee recently, he said he wants to talk with me about marketing strategy, but… not yet. He says he can’t handle the additional business! (We should all have this problem.) Smartly, he wants to have the organization structure and processes in place first.
But I pointed out that he’s only talking about external marketing – attracting new business. What about the customers he has now?
Too often, businesses think that marketing ends once a customer buys. Actually, you have just entered the next phase of the customer relationship… and it could be the most profitable.
Some may call it CRM. But you’d also better call it Marketing. And you’d better make sure those who handle marketing are involved. And better still, make sure they know HOW to get involved.
This is the time to forge a relationship that turns your customer into a satisfied customer, then into a loyal customer, and then into a raving cheerleader for your company. More transactions, bigger transactions, and powerful referrals.
How? Personalized, relevant, timely communication and offers that help your customer become more successful. (Take a look at our description of PERCs - Personalized Engagement & Response Campaigns - elsewhere on our web site.)
So, when do you start marketing? Right now! And never stop!