Lead Acquisition

Need/Problem

• Once you identify the ideal customer, it’s not easy to reach them. It’s not easy to break through the clutter of competing messages or break into a jammed-packed day that offers little time for a prospect to pay attention to your message.

Goal

• Attract and engage the right prospects at a pace and in ways that are personalized and build interest in your product or services

Result

• PERCs encourage prospects to make contact via a call, email, or website visit. 
• A contact activates a PERC - personalized “campaign” of successive contacts that gather information, tests qualifications, and build a relationship.