PERCS

Zing helps you design PERCs (messages, format, medium, frequency, intervals, and duration) that are appropriate for prospecting for customers, nurturing leads through the customer buying process, and strengthening relationships with customers once you have them.

These “campaigns” can utilize direct mail, e-mail, personalized web pages (PURLs) and telephone. They’re especially effective when integrated with your web site. Campaigns can be managed manually through your contact manager and CRM software or automated.