SALES TRAINING
Sales Training is offered in the context of Sales & Marketing Alignment. Its objective is to provide the sales force a consistent and standardized approach to increasing revenues by better targeting ideal customers and increasing the frequency of purchase from existing customers. Increasing productivity, including funnel management, is a desired goal as well.
Training topics are customized to address the needs of the client and the staff.
Launch
- Benchmarking - establish current performance levels and skill sets of sales staff
- Discovery sessions - determine sales and marketing needs from perspective of sales staff and management
- Define ideal sales process - based on sales principles, staff experience, best practices, and company goals
- Determine performance metrics
Training
- Workshops (group exercises designed to enhance learning and application)
- Seminars (specific modules customized to address the unique needs of client)
- On-site with group
- Teleseminars - recorded for later access/review
- Webinars - recorded for later access/review)
- Presentations - pre-recorded lecture format that could be accessible at any time by sales team)
Coaching
- Individual coaching - follow-up on lessons to gauge retention and improve application)
- Feedback to Management
MARKETING TRAINING
Marketing training is offered in the context of Sales & Marketing Alignment. Zing will help your staff clearly identify marketing’s roles and responsibilities, review the basic fundamentals of marketing, sharpen the ability to create strategies for products and services, and develop or refine a system to measure and maximize the ROI.
Training topics are customized to address the needs of the client and the staff.
Discovery
- Identify company’s current marketing expectations (roles and responsibilities)
- Examine current the relationship with sales and identify clear expectations
- Define the ideal prospect - based on input from sales principles
- Determine performance metrics
Training
- Workshops (group exercises designed to enhance learning and application)
- Seminars (specific modules customized to address the unique needs of client)
- On-site with group
- Teleseminars - recorded for later access/review
- Webinars - recorded for later access/review)
- Presentations - pre-recorded lecture format that could be accessible at any time by sales team)
Coaching
- Individual coaching
- Feedback to Management